← all case studies

targeted optimisation of the logistics strategy led to an availability rate >97% in corona times

faru client

PRODUCT

SALES CHANNELS

SET-UP

faru SUPPORT

What we have done

By implementing a hybrid strategy in the Corona crisis , 1) the overall vendor sales decline of approx. -34.1% on average could be reduced to -18.5% on average (April vs. March) and 2) the average Amazon bestseller rankings could be improved by +11.5% on average in the comparison April vs. January due to the optimisations.

Since around the beginning of May, Amazon has been ordering regularly again and thus, as a result of the above-mentioned measures, sales in May increased by approx. 62.4% (May vs. April).

Faru approach

Faru realized that Amazon stopped taking orders for selected items during the March - April period. This has resulted in an average increase in RepOOS% (unavailability rate) of +730bps.

Result

62,4%
Sustainable increase in turnover
11,5%
Ranking Optimisation

Result

14
This is some text inside of a div block.
15
This is some text inside of a div block.
16
This is some text inside of a div block.
Have you noticed a similar development in your business or would you like to learn more about the Faru approach?
Contact us

Contact us!

Interested in an exchange? We look forward to hearing from you!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.