By implementing a hybrid strategy in the Corona crisis , 1) the overall vendor sales decline of approx. -34.1% on average could be reduced to -18.5% on average (April vs. March) and 2) the average Amazon bestseller rankings could be improved by +11.5% on average in the comparison April vs. January due to the optimisations.
Since around the beginning of May, Amazon has been ordering regularly again and thus, as a result of the above-mentioned measures, sales in May increased by approx. 62.4% (May vs. April).
Faru realized that Amazon stopped taking orders for selected items during the March - April period. This has resulted in an average increase in RepOOS% (unavailability rate) of +730bps.