We are the lighthouse for your AMAZON business.

The Amazon sales channel is very complex and poses great challenges for many companies.
On the other hand, it offers an unparalleled reach and access to millions of end customers worldwide.

It is our mission to make the lives of Amazon merchants and vendors easier and more successful!

>150
Successfully
implemented projects
>100
Clients
>100
million € managed GMS
4
Office dogs
Make an appointment now

More than 40 years of combined Amazon experience

70% of our team in Munich have worked for several years in leading positions at Amazon and know both the retailer and supplier environment. They have managed many different brands and companies in over 15 categories, led pan-European initiatives, introduced new services or laid the foundation for Amazon's own private label business.

In addition, our other colleagues have worked directly for large retailers and were fully responsible for the Amazon business. So we know both sides of the Amazon world from an internal and external perspective and understand your challenges in day-to-day business. We would be happy to introduce you to our Amazon agency in more detail.

WHY WE ARE THE "OBVIOUS CHOICE"

Faru maps all relevant services around the Amazon sales channel. We help you from strategy definition to operational implementation. We draw on our multi-layered Amazon expertise and our own software solutions. You can either book individual services or our customized packages. Benefit from our Amazon consulting today!

Services

The active "Marketplace Management" takes a lot of operational work off your hands and helps you maneuver through the daily grind. The "Content Service" offers various modules for creating your perfect product presentation and brand world.

See more

Our approach

Marketing Mix

Our tactically smart marketing mix consists of various advertising strategies. We focus equally on branding, deals and sales.

Internationalization

We help advanced sellers and vendorn with internationalization. We know which steps have to be taken and when. This is how the business can be spread to other countries.

Hybrid strategy

Our hybrid strategy allows you to get the best of both worlds. We know the vendor and seller worlds equally well and know exactly which products and ranges benefit most from which channel.

Former Amazon employees

We rely on experience. Our team is made up of former Amazon employees - including 70 percent of our team who have worked in senior Amazon positions for several years.

Case studies

Learn more

OUR CLIENTS

From small to large. From local to international. Cross-sector.

We have built a holistic strategy with FARU, the implementation is fun and brings the desired success. I was lastingly impressed by the FARU Wiesn event in 2019, where in addition to exciting guest speakers from non-Amazon industries, fellow campaigners on the Amazon channel were also there, with whom one could exchange ideas very openly. And the FARU girls and guys also proved that they can be party animals.

KLEEN-TEX INDUSTRIES GMBH

Klaus Stöckl, Sales Director Europe

Through the cooperation with FARU, we are building up important knowledge in our company so that we can play the Amazon channel even more professionally. Above all, the 360-degree know-how of the managing directors is very helpful here. What's more, we're talking at eye level with entrepreneurs who also have extensive practical knowledge from their own retail business, so they don't just focus on sales.

WOHN-GUIDE.DE GMBH

Steven Hartmann, Managing Director

Through the cooperation with FARU, we were able to establish clear structures and know-how so that the Amazon business can be expanded sustainably. The focus of our project was indeed on the input factors: 1) selection, 2) availability and 3) price/marketing. FARU's reporting gave us a new transparency on these factors and the measures that were proposed were immediately comprehensible to us and worked in the end.

BLOMUS GMBH

Benjamin Aufderbeck, Sales Director

We have been working with the experts from Faru for about a year and we are very satisfied with the cooperation. The experts show their skills especially with tasks that need to be solved quickly, such as reactivating ASINs that have been blocked by Amazon for various reasons. In addition, the constant exchange with regard to the Amazon channel is a real added value. After every conversation you are always a little smarter and have a new idea on how to optimize your e-commerce business.

MASCOT ONLINE B.V.

Ondrej Hradec, Head of E-Commerce

We worked with Faru services during the launch stage of our new brand on Amazon.de. The campaigns set up by Faru performed very well, and we are extremely satisfied with the results. We can confidently recommend them.

AURA BEDDING

Peter Gizella, Project Development Manager

With Faru's involvement, we are optimising our brand presence on Amazon in terms of images and text, while at the same time standardising the presence of the entire FRÖHLE product portfolio. Especially in the area of the special text requirements in our industry, Faru has excellently solved a professional-descriptive and yet charming tone, which will certainly keep new and existing customers alike on our channel.

FRÖHLE - a brand of Blanche Industries GmbH

Gesa Zerwas, Head of Corporate Communication

In cooperation with FARU, we were able to increase our sales by +260% compared to the previous year. In close exchange with FARU, we perfected our product availability and optimization measures in the content led to a 10% better conversion rate. FARU pushed traffic by 466% through AMS campaigns. The expansion of our EU presence contributed to growth with another +1,668%. was the expansion of our Amazon EU presence. Recently, we are tackling the US marketplace with FARU and are looking forward to a strong result!

BAUMBAD BEWÄSSERUNG OÜ

Stefan Flüs, Founder and Managing Director

In cooperation with FARU, we were able to increase our sales by +260% compared to the previous year. In close exchange with FARU, we perfected our product availability and optimization measures in the content led to a 10% better conversion rate. FARU pushed traffic by 466% through AMS campaigns. The expansion of our EU presence contributed to growth with another +1,668%. was the expansion of our Amazon EU presence. Recently, we are tackling the US marketplace with FARU and are looking forward to a strong result!

BAUMBAD BEWÄSSERUNG OÜ

Stefan Flüs, Founder and Managing Director

With Faru's involvement, we are optimising our brand presence on Amazon in terms of images and text, while at the same time standardising the presence of the entire FRÖHLE product portfolio. Especially in the area of the special text requirements in our industry, Faru has excellently solved a professional-descriptive and yet charming tone, which will certainly keep new and existing customers alike on our channel.

FRÖHLE - a brand of Blanche Industries GmbH

Gesa Zerwas, Head of Corporate Communication

We worked with Faru services during the launch stage of our new brand on Amazon.de. The campaigns set up by Faru performed very well, and we are extremely satisfied with the results. We can confidently recommend them.

AURA BEDDING

Peter Gizella, Project Development Manager

We have been working with the experts from Faru for about a year and we are very satisfied with the cooperation. The experts show their skills especially with tasks that need to be solved quickly, such as reactivating ASINs that have been blocked by Amazon for various reasons. In addition, the constant exchange with regard to the Amazon channel is a real added value. After every conversation you are always a little smarter and have a new idea on how to optimize your e-commerce business.

MASCOT ONLINE B.V.

Ondrej Hradec, Head of E-Commerce

Through the cooperation with FARU, we were able to establish clear structures and know-how so that the Amazon business can be expanded sustainably. The focus of our project was indeed on the input factors: 1) selection, 2) availability and 3) price/marketing. FARU's reporting gave us a new transparency on these factors and the measures that were proposed were immediately comprehensible to us and worked in the end.

BLOMUS GMBH

Benjamin Aufderbeck, Sales Director

Through the cooperation with FARU, we are building up important knowledge in our company so that we can play the Amazon channel even more professionally. Above all, the 360-degree know-how of the managing directors is very helpful here. What's more, we're talking at eye level with entrepreneurs who also have extensive practical knowledge from their own retail business, so they don't just focus on sales.

WOHN-GUIDE.DE GMBH

Steven Hartmann, Managing Director

We have built a holistic strategy with FARU, the implementation is fun and brings the desired success. I was lastingly impressed by the FARU Wiesn event in 2019, where in addition to exciting guest speakers from non-Amazon industries, fellow campaigners on the Amazon channel were also there, with whom one could exchange ideas very openly. And the FARU girls and guys also proved that they can be party animals.

KLEEN-TEX INDUSTRIES GMBH

Klaus Stöckl, Sales Director Europe

WE ONLY HAVE ONE EARTH - SO LET'S PROTECT IT

As we have to travel a lot for our clients, we have decided to document every business trip our employees make and, at the end of the year, to COMPENSATE OUR CARBON FOOTPRINT.

We do this by calculating HOW MANY TREES NEED TO BE PLANTED TO EQUAL OUR BALANCE. On this basis, we support various conservation projects in the countries we have travelled to.

JOIN OUR TEAM, LEARN FROM THE BEST AND BECOME AN AMAZON EXPERT

The rapidly advancing digitization of commerce poses challenges for many retail companies. A good digitization strategy sees online marketplaces as an important pillar of revenue and Amazon is the largest marketplace in the Western Hemisphere.

Thanks to our extensive knowledge of the Amazon marketplace from all possible perspectives, we have the unique opportunity to place this knowledge in companies that rely on our help. This allows us to point entrepreneurs in the right direction and structure their businesses for the future.

Therefore, our mission is: We make the lives of Amazon merchants and suppliers easier and more successful.

To fulfill this mission, we are looking for talented and motivated people to make the difference for our clients.

Want to learn more about our Amazon Full Service Agency? Then meet our team or show us your talents.

Sign up for our newsletter and receive once a month
the hottest newson e-commerce, Amazonand our company

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Contact us!

Interested in an exchange? We look forward to hearing from you!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
We use cookies to personalize content and ads, offer features, and analyze traffic to our website. By clicking "Allow All", you agree to store cookies on your device. Read our privacy policy for more information.