Ina, Tamara, Stefan and Tobias have worked for several years in leading positions at Amazon and know both the retailer and supplier environment. They have managed many different brands and companies in over 15 categories, led European-wide initiatives, introduced new services or laid the foundation for their own Amazon private label business.
In addition, Tobias has already built up two successful merchant businesses of his own on the Amazon marketplaces. So he knows both sides of the Amazon world and understands the challenges you face in your daily business.
Faru offers all relevant services around the Amazon sales channel. We help you from strategy definition to operational implementation. We draw on our multi-layered Amazon expertise and our own software solutions. You can either book individual services or our customised packages.
Book individual services with us to carry out selective Amazon optimisations.
If you want to use several services, we recommend our customised packages, that are tailor-made for your business needs.
In cooperation with FARU, we were able to increase our sales by +260% compared to the previous year. In close exchange with FARU, we perfected our product availability and optimization measures in the content led to a 10% better conversion rate. FARU pushed traffic by 466% through AMS campaigns. The expansion of our EU presence contributed to growth with another +1,668%. was the expansion of our Amazon EU presence. Recently, we are tackling the US marketplace with FARU and are looking forward to a strong result!
With Faru's involvement, we are optimising our brand presence on Amazon in terms of images and text, while at the same time standardising the presence of the entire FRÖHLE product portfolio. Especially in the area of the special text requirements in our industry, Faru has excellently solved a professional-descriptive and yet charming tone, which will certainly keep new and existing customers alike on our channel.
We worked with Faru services during the launch stage of our new brand on Amazon.de. The campaigns set up by Faru performed very well, and we are extremely satisfied with the results. We can confidently recommend them.
We have been working with the experts from Faru for about a year and we are very satisfied with the cooperation. The experts show their skills especially with tasks that need to be solved quickly, such as reactivating ASINs that have been blocked by Amazon for various reasons. In addition, the constant exchange with regard to the Amazon channel is a real added value. After every conversation you are always a little smarter and have a new idea on how to optimize your e-commerce business.
Through the cooperation with FARU, we were able to establish clear structures and know-how so that the Amazon business can be expanded sustainably. The focus of our project was indeed on the input factors: 1) selection, 2) availability and 3) price/marketing. FARU's reporting gave us a new transparency on these factors and the measures that were proposed were immediately comprehensible to us and worked in the end.
Through the cooperation with FARU, we are building up important knowledge in our company so that we can play the Amazon channel even more professionally. Above all, the 360-degree know-how of the managing directors is very helpful here. What's more, we're talking at eye level with entrepreneurs who also have extensive practical knowledge from their own retail business, so they don't just focus on sales.
We have built a holistic strategy with FARU, the implementation is fun and brings the desired success. I was lastingly impressed by the FARU Wiesn event in 2019, where in addition to exciting guest speakers from non-Amazon industries, fellow campaigners on the Amazon channel were also there, with whom one could exchange ideas very openly. And the FARU girls and guys also proved that they can be party animals.
As we have to travel a lot for our clients, we have decided to document every business trip our employees make and, at the end of the year, to COMPENSATE OUR CARBON FOOTPRINT.
We do this by calculating HOW MANY TREES NEED TO BE PLANTED TO EQUAL OUR BALANCE. On this basis, we support various conservation projects in the countries we have travelled to.
The rapidly advancing digitalisation of trade poses challenges for many retail companies. A good digitalisation strategy sees online marketplaces as an important pillar of sales and Amazon is the largest marketplace in the western hemisphere.
Thanks to our extensive knowledge of the Amazon marketplace from all possible perspectives, we have the unique opportunity to place this knowledge in companies that rely on our help. This enables us to point entrepreneurs in the right direction and structure their businesses for the future.
Therefore, our mission is: We make the lives of Amazon merchants and suppliers easier and more successful.
To fulfil this mission, we are looking for talented and motivated employees who make the difference for our customers.
Interested in an exchange? We look forward to hearing from you!